Advertising

Digital advertising encompasses various online advertising channels and strategies used to promote products, services, or brands to target audiences across the internet. For a digital marketing agency website, understanding digital advertising and its modules is crucial for helping clients reach their marketing goals effectively.

PPC Advertising

  • Search Engine Advertising: PPC ads appear at the top of search engine results pages (SERPs) when users search for specific keywords or phrases. 
  • Display Advertising: Display ads are graphical or multimedia ads that appear on websites, apps, or social media platforms

Social Media Advertising

  • Social Media Strategy Development
  • Content Creation and Publishing
  • Community Management
  • Social Media Advertising
  • Influencer Marketing
  • Social Media Analytics and Reporting
  • Social Media Training and Consulting

Remarketing/Retargeting

  • Remarketing or retargeting involves targeting users who have previously visited a website or interacted with a brand but haven't completed a desired action, such as making a purchase. Advertisers can retarget these users with relevant ads across various digital channels to encourage them to return and convert.

Video Advertising

  • Video advertising involves displaying video ads on platforms like YouTube, Facebook, Instagram, and other video-sharing websites. Advertisers can leverage video ads to tell compelling stories, showcase products, or demonstrate services to engage audiences and drive conversions.

Affiliate Marketing

  • Affiliate marketing involves partnering with publishers or influencers to promote products or services in exchange for a commission on sales generated through their referral links. Affiliate marketing networks facilitate these partnerships and track conversions and commissions.

Mobile Advertising

  • Mobile advertising involves displaying ads on mobile devices, including smartphones and tablets. Mobile ad formats include banner ads, interstitial ads, native ads, and in-app ads served within mobile apps.